Product Design Case Study

I developed a consistent design system to ensure a cohesive and seamless experience across the platform.

To create a unified user experience, I undertook the development of a comprehensive design system. This system encompassed style guides and component libraries, serving as a foundation for consistent visual aesthetics and interactions throughout the platform.

Skills

UI/UX Design

Prototyping

Figma

What is Realbid?

Realbid lets you buy and sell shares in real estate assets. We have fractionalized the ownership to enable investors to easily build a diversified real estate portfolio, without the technical complexity for you. We want to make buying shares of real estate assets as secure and easy for you as buying stocks of public companies through your brokerage account.

Realbid buys real estate assets and offers Realbid investments in those on our platform. Realbid acquires these assets from its sponsor partners who represent nearly all of the available offerings in this ecosystem. We do this on your behalf so you don't need to sign up with dozens of different real estate platforms or meet their individual technical requirements. Our goal is to integrate with every platform so that we can give you access to this entire ecosystem of real estate investments, and provide you with all the tools you need to build and manage your real estate portfolio.

When users invest on Realbid, they are buying shares of a Realbid series LLC, similar to buying shares of a publicly traded stock. These are securities and are regulated under applicable federal and state securities laws, including the Securities Act of 1933. The LLC has ownership in the company that hold the real estate asset shown on our marketplace. When users invest with Realbid, they gain access to that asset, and earn rental income for as long as they choose to hold it.

Marketplace and Listing

Styling

Impact:

The implementation of the design system had a significant impact on Realbid's performance:

• Increased Sign-up Rates: With visually appealing and user-friendly interfaces, sign-up rates surged from 30% to 70%, indicating a substantial improvement in user engagement.
• Doubled Investments: The revamped promotional materials, including marketplace property listings and email campaigns, led to a 2x increase in investments, demonstrating the effectiveness of the design changes in driving conversions.

Promotional Materials: I also took charge of creating impactful promotional materials to drive user acquisition and investment:

• Marketplace Property Listings: Designed visually appealing property listings that showcased the features and benefits of each property, attracting more investors.
• Email Campaigns: Crafted engaging and persuasive email campaigns that effectively communicated the value proposition of Realbid, encouraging recipients to sign up and invest.